The people behind Zomni

A small family team turning one real recovery from insomnia into an app anyone can follow.

Marina Alekseichik

Co-founder of Zomni

Marina Alekseichik

Marina Alekseichik is a product leader, entrepreneur, and co-founder of Zomni, a digital sleep program based on the principles of Cognitive Behavioral Therapy for Insomnia (CBT-I). She has more than 10 years of experience building and growing consumer digital products, with a particular interest in behavioral science, sleep, women's health, and the ways technology can support healthier everyday habits.

Marina is a member of the International Academy of Digital Arts and Sciences (IADAS) and has completed the Fundamentals of Sleep Medicine program by the World Sleep Society. She continues to study sleep science and CBT-I while working on products designed to make evidence-based sleep support more accessible.

Before Zomni, Marina spent years leading consumer app products and product teams, combining user research, experimentation, design, and business strategy to create products used by international audiences.

Marina is a co-founder of Zomni. It all started at home: her husband went through months of barely sleeping, got obsessed with sleep tracking — which only made things worse — and eventually restored his sleep with CBT-I habits instead of sleeping pills. Zomni is that experience turned into an app, and Marina builds it so the method is easier to follow than it was for him.

Marina is not a clinician. Zomni supports better sleep habits and is not a substitute for professional medical care.

It all started at home

The full story — the 2 AM Googling, the tracker obsession with a clinical name (orthosomnia), the brutal first weeks of sleep restriction, and why the app is called Zomni — is in Maksim's own words, as told to Marina:

“I Couldn’t Sleep — So I Built a Solution” →

Built on CBT-I, not vibes

Zomni adapts cognitive behavioral therapy for insomnia (CBT-I) — the first-line treatment recommended by the American College of Physicians — into daily wellness habits: sleep restriction, stimulus control, and cognitive techniques. Every claim we make is sourced.

Read the methodology and research →

Privacy & Data Protection

  • ✓End-to-end encryption for all personal data
  • ✓GDPR and LGPD compliant
  • ✓No selling or sharing of personal information with third parties

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